01 Discovery
We start with what the business sells, who buys it and what they need to feel before they pay. The logo waits.
24 px
Brand identity
A mark that holds up when it moves.
Logo, color, type and the rules that keep them together. Drawn by a designer, built for web, print and packaging.
Start a brand
24 px
Five made-up Portland businesses live on this page. Scroll and their pieces come apart; every one is a vector you can push around. An identity has to survive being moved.
Type does half the talking.
Push the word around. Weight and width follow the cursor; on a phone the scroll does it. Each concept got one face and a reason for it.
Aa Bb Cc 0123
- 100 Fixed at 7 am. Rolling by noon.
- 300 Fixed at 7 am. Rolling by noon.
- 500 Fixed at 7 am. Rolling by noon.
- 700 Fixed at 7 am. Rolling by noon.
- 900 Fixed at 7 am. Rolling by noon.
How it gets made
02 The mark
Three directions, drawn by hand first. One survives being shrunk to a favicon and stretched across a van.
03 Type
One face for headlines, one for everything else, and the sizes written down so nobody guesses later.
04 Color
Five swatches with names and codes, tested on a bad printer and a cheap phone before they are final.
05 The system
Cards, stickers, a sound for the door. Rules a new hire can follow on day one without asking.
Everything you get is on this page.
Sticker sheets. Drag it. It comes back the same, which is the whole point of a mark.
- Hover me
Custom cursor and hover rules. The small things a site does when nobody is watching.
Guidelines. A short PDF that says what to do, with the reasons, so it gets read.
Logo files. SVG, PNG, PDF, in every colorway, with the clear space drawn in.
Print. Posters, cards, labels, with the die lines ready for the printer.
Motion. A short loop for the site, the socials and the door screen.
Once it ships, clients say
They did a review of my site and google presence and came up with a plan for better visibility.
Scott HartzellWe’re now seeing a lot more inquiries coming directly through the website.
Shay AssrafThey made the whole process easy and stress-free, and the website came out professional, clean, and it delivers the message I wanted.
Ori ArgamanThey helped bring my vision to life in a way that clearly shows my work.
Shiran HayonThey didn't just execute tasks; they helped us significantly increase our social media exposure, managed our website blog seamlessly, and delivered outstanding design and content.
Sean Dalal
Your mark is next.
Every identity starts with a free call. What each package includes is on the pricing page; this page is the work.