My Challah Dealer

Overview

My Challah Dealer is a one-person home bakery in Portland that sells one thing: challah for Shabbat, picked up on Fridays. We designed the brand and built the business around it. The identity is a full logo system: badge, braid mark, two lockups, wordmark, die-cut sticker, a bread-clip secondary mark and a six-shape sticker set, with print files for a clip-shaped business card and a bag stamp. The website is one React page set in that identity, with a three-step order form. Every order lands in a Google Sheet and sends two emails: a confirmation to the customer and an alert to the owner. Live on mychallahdealer.com since September 2026.

Scope

A Logo System, Not A Logo

Badge, braid mark, horizontal and stacked lockups, wordmark and die-cut sticker, each in five colour variants, delivered as outlined SVG and PNG.

The Bread Clip

A secondary mark drawn from the plastic clip that seals grocery bread, printed with the loaf's data. It doubles as a die-cut business card that closes every bag.

Ready For The Printer

Die lines on their own path, Pantone and CMYK specs, minimum sizes, a rubber-stamp file for kraft bags and a six-sticker sheet ready for a kiss-cut run.

Designed From The Kit

The site follows the identity's own rules: Anton and Archivo, three colours plus kraft, 2px corners, hard offset shadows, supplied logo files only.

Three Steps To Order

Loaves and egg wash, contact details, then a printed-receipt review. A live total, the first-order offer applied on the spot, and an order number at the end.

Two Emails Per Order

The form posts to an n8n workflow: a row in a Google Sheet, a confirmation to the customer and an alert to the owner. No server to host, no card taken online.