In depth on · 2026
Florida Energy Assistance
Landing Page for Florida Home Energy Programs
Overview
A performance landing page for a Florida home energy lead campaign. The brief was simple: explain a complex government program in plain English, build trust fast, and make it easy for homeowners to submit their eligibility. Built mobile-first, form-first, with a single conversion path and zero friction. This is the type of page we build for Google Ads and Meta campaigns: structured for quality score, designed for conversion.
Scope
- Clear Offer
- Presented the program benefits in a simple way, including $0 down, financing, and grant options.
- Lead-Focused Structure
- Built the page around one main action: checking eligibility.
- Trust-Driven Design
- Used a clean, calm layout with program details, steps, and contact information.
- Responsive Build
- Designed and developed the page to work smoothly across desktop and mobile.
Results
Single CTAone conversion path, zero friction
Mobile-firstbuilt for paid traffic sources
< 2 weeksdesign to live
A focused landing page engineered for paid traffic: clear offer, single CTA, and a form flow that removes every reason to leave without converting.