In depth on · 2026

Florida Energy Assistance

Landing Page for Florida Home Energy Programs

  • Landing Page Design
  • Frontend Development
  • Lead Generation
  • Responsive Design
  • Form UX
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Next: Jo Marketing 11

Overview

A performance landing page for a Florida home energy lead campaign. The brief was simple: explain a complex government program in plain English, build trust fast, and make it easy for homeowners to submit their eligibility. Built mobile-first, form-first, with a single conversion path and zero friction. This is the type of page we build for Google Ads and Meta campaigns — structured for quality score, designed for conversion.

Scope

Clear Offer
Presented the program benefits in a simple way, including $0 down, financing, and grant options.
Lead-Focused Structure
Built the page around one main action: checking eligibility.
Trust-Driven Design
Used a clean, calm layout with program details, steps, and contact information.
Responsive Build
Designed and developed the page to work smoothly across desktop and mobile.

Results

Single CTAone conversion path, zero friction
Mobile-firstbuilt for paid traffic sources
< 2 weeksdesign to live

A focused landing page engineered for paid traffic — clear offer, single CTA, and a form flow that removes every reason to leave without converting.